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Design and the Bottom Line

The distinguished panel of speakers included:

Aaron Moss Senior Designer, Nokia		Dan Farrell Design Manager, Pashley Cycles		Tom Lloyd Partner Pearson Lloyd		Craig Wightman Design director, Kinneir Dufort		Alan South Chief Innovation Officer, Solarcentury
Paul Siodmok CAD specialist		Colin Mathews Director of Operations, Team Consulting		Martin Bennison Senior Mechanical Design Engineer, KeyMed		Antonia Ward (chair) Knowledge Manager, The Design Council

Dan Farrell
Design Manager, Pashley Cycles

Dan Farrell is Design Manager at Pashley Cycles, Britain's oldest and most exclusive bicycle manufacturer. Dan started at Pashley as a work experience student in 1994, and graduated from Brunel University with first class honours in Industrial Design in 1996. He undertook a Teaching Company Scheme/Knowledge Transfer Partnership with Pashley and Brunel (1997-1999) and gained a Masters degree in Design Management in 2000. He was elected MIED and CEng in 2003.