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Design and the Bottom Line

The distinguished panel of speakers included:

Aaron Moss Senior Designer, Nokia		Dan Farrell Design Manager, Pashley Cycles		Tom Lloyd Partner Pearson Lloyd		Craig Wightman Design director, Kinneir Dufort		Alan South Chief Innovation Officer, Solarcentury
Paul Siodmok CAD specialist		Colin Mathews Director of Operations, Team Consulting		Martin Bennison Senior Mechanical Design Engineer, KeyMed		Antonia Ward (chair) Knowledge Manager, The Design Council

Tom Lloyd
Partner at Pearson Lloyd

Tom trained in furniture design at Nottingham before completing a Masters Degree in Industrial Design at the Royal College of Art in 1993. He then worked with Daniel Weil at Pentagram in London on a variety of furniture, product and interior projects before joining Luke Pearson to found PearsonLloyd in 1997. Pearson Lloyd is an award winning multi disciplinary design consultancy based in Central London. The studio's work focuses on design for manufacture and strategic research in the fields of furniture, transport design and the public realm. Recent projects include the new First Class Seat for Virgin Atlantic Airways launched in July 2003, and projects for Artemide, Knoll International, Magis and Walter Knoll. PearsonLloyd has won numerous awards throughout Europe for their work and were voted the FX Designers of the Year 2002.