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Design and the Bottom Line

The distinguished panel of speakers included:

Aaron Moss Senior Designer, Nokia		Dan Farrell Design Manager, Pashley Cycles		Tom Lloyd Partner Pearson Lloyd		Craig Wightman Design director, Kinneir Dufort		Alan South Chief Innovation Officer, Solarcentury
Paul Siodmok CAD specialist		Colin Mathews Director of Operations, Team Consulting		Martin Bennison Senior Mechanical Design Engineer, KeyMed		Antonia Ward (chair) Knowledge Manager, The Design Council

Aaron Moss
Senior designer at Nokia

Aaron joined Nokia in 1997 and is based in the new Nokia design studio in London's Soho. He is a senior industrial designer currently focused on Nokia's mobile phones business group. Aaron's work covers a wide range of mobile devices in many different consumer segmentation groups. One of his main roles within the team is to take design from early concept through to production, working with in-house teams and supporting vendors. Recent and notable product launches include the 6300, N95, N76 and the 6230. Aaron and his team won Red Dot design awards in 2003 and 2007.