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Design and the Bottom Line

The distinguished panel of speakers included:

Aaron Moss Senior Designer, Nokia		Dan Farrell Design Manager, Pashley Cycles		Tom Lloyd Partner Pearson Lloyd		Craig Wightman Design director, Kinneir Dufort		Alan South Chief Innovation Officer, Solarcentury
Paul Siodmok CAD specialist		Colin Mathews Director of Operations, Team Consulting		Martin Bennison Senior Mechanical Design Engineer, KeyMed		Antonia Ward (chair) Knowledge Manager, The Design Council

Paul Siodmok
CAD specialist

Paul co-founded the London based specialist CAD consultancy Integer Solutions in 2002. His client portfolio includes: Aston Martin Lagonda, Bentley Motors, Samsung Design Europe and Design Bridge Structure. Prior to this Paul has held positions as Design Manager and New Business Director at product and automotive design consultancies in the UK. With a first class honours in Industrial Design, he is also a graduate from Durham University Business School. Paul has lectured in higher education and worked as a Senior Research Fellow in Medical Design at the University of Northumbria, where he was responsible for a EPSRC and ERDF funded research team. Paul has been invited to speak internationally on CAD and has lived and worked in Hong Kong and Australia.